Unveiling the Power of Company Career Pages
Drive by Friday
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Drive by Friday –
A company’s career page is crucial for attracting and informing potential candidates about job opportunities and the company culture. Not every company needs a dedicated “careers” page on their website, but having one can be highly beneficial, especially for companies that are actively hiring or wish to attract potential candidates.
Here’s what a career page can do for your organisation:
Visibility & Accessibility
A careers page makes it clear to visitors and potential job applicants that your company is hiring. It centralises information about available positions, which can reduce inquiries to other divisions of your organisation.
Employer Branding
A well-crafted careers page can highlight your company culture, values and benefits which will assist with attracting candidates that align with your company’s ethos. It’s also an opportunity to differentiate your company as ‘an employer of choice’.
Recruitment Efficiency
By outlining your hiring process, benefits, and career development opportunities, a careers page can streamline the recruitment process. This transparency can improve the quality of applicants and reduce the time spent by HR/Hiring Managers on initial inquiries.
SEO & Visibility
A careers page can improve your company’s visibility in search engines for job-related queries, potentially attracting passive candidate’s who are not actively job seeking across other mediums.
Social Proof
This is the opportunity to showcase awards, recognitions, or industry certifications that validate the company’s reputation and credibility as an employer. It is an opportunity to shine above your competitors.
Overview
The percentage of candidates who will look at a company’s career page can vary widely depending on factors such as the industry, the reputation of the company, and the specific job market conditions. The types of visitors you will attract to your careers page will include:
General Interest Candidates
Those candidates considering applying for a position with the organisation or wanting to learn more about the culture and values.
Active Job Seekers
Nearly all active job seekers will visit a company’s career page to gather information about job openings, view the application process or just getting a general overview of the organisation.
Passive Job Seekers
These candidates may not be actively looking but a substantial number of these candidates will visit a company’s career page if they come across a job posting or hear about opportunities through their own network.
Ultimately, whether a company needs a careers page depends on its hiring needs, recruitment strategy, the importance placed on employer branding and visibility. It’s a tool that can enhance recruitment efforts and present a professional image to potential candidates. For smaller businesses with a minimal turnover, the necessity of a careers page might be less critical. In this instance job openings can be communicated through a dedicated recruitment source/agency, job boards, social media, or by word of mouth.
AND REMEMBER … content is key in any careers page. Be authentic and engaging. Check out various organisations career pages to get ideas. Videos and photos can help differentiate and showcase your company from others.
"Accelerate your hiring process with a professional careers page!"
If it’s not for you – engage Simpli-U 😊
Be AUTHENTIC,
Be ENGAGING and SHOWCASE your organisation
PLEASE FEEL FREE TO CONTACT ME
lorraine@simpli-u.com.au